That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea by Marc Randolph | Paperback

Discover the incredible true story behind one of the world’s most successful companies with That Will Never Work by Marc Randolph. In this engaging and insightful memoir, Randolph shares how he helped turn a simple idea into the global phenomenon known as Netflix.

From pitching wild ideas during daily car rides to overcoming constant rejection, this book takes you inside the early days of Netflix—when success was far from guaranteed. With honesty and humour, Randolph reveals the challenges, risks, and lessons learned while building a start-up from scratch.

Packed with practical advice and real-world insights, That Will Never Work is more than just a business story—it’s a guide to creativity, perseverance, and thinking differently. Whether you''re an entrepreneur, a student, or simply curious about how big ideas come to life, this book offers inspiration and valuable takeaways.

Motivating, relatable, and full of behind-the-scenes moments, this is a must-read for anyone interested in start-ups, innovation, and success stories.