Cal Newport 2 Books Collection Set (Deep Work, So Good They Can't Ignore You)

Titles in this set:
Deep Work: Rules for Focused Success in a Distracted World
So Good They Can't Ignore You



Deep Work: Rules for Focused Success in a Distracted World
When Cal Newport coined the term 'deep work' on his popular blog, Study Hacks, in 2012, he found the concept quickly hit a nerve. Most of us, after all, are excruciatingly familiar with shallow work instead - distractedly skimming the surface of our workload and never getting to the important part. Newport began exploring the methods and mindset that foster a practice of distraction-free productivity at work, and now, in DEEP WORK, he shows how anyone can achieve this elusive state.

So Good They Can't Ignore You
The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book. Skill and ability trump passion.

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