{"product_id":"the-storytellers-secret-how-ted-speakers-and-inspirational-leaders-turn-their-passion-into-performance-paperback","title":"The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance (Paperback)","description":"\u003cp\u003e\u003cspan\u003eHow did an American immigrant without a college education go from Venice Beach T-shirt vendor to television''s most successful producer? How did a timid pastor''s son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThey told brilliant stories.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: ''a strategic tool with irresistible power'', according to the \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eNew York Times\u003c\/span\u003e\u003cspan\u003e. Stories inspire; they persuade; they galvanise movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the ''aha'' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Storyteller''s Secret\u003c\/span\u003e\u003cspan\u003e teaches you how to craft your most powerful delivery ever.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn his hugely attended \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eTalk Like TED\u003c\/span\u003e\u003cspan\u003e events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Storyteller''s Secret\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eunlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionise the way people think and spur them to chase their dreams. Isn''t it time you shared yours?\u003c\/span\u003e\u003c\/p\u003e","brand":"Macmillan","offers":[{"title":"Default Title","offer_id":63788085608825,"sku":"SNG14449","price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3463\/2623\/files\/514bWZsBiCL.jpg?v=1781710670","url":"https:\/\/www.axelbooks.com\/products\/the-storytellers-secret-how-ted-speakers-and-inspirational-leaders-turn-their-passion-into-performance-paperback","provider":"Axel Books","version":"1.0","type":"link"}