{"product_id":"switch-made-to-stick-the-power-of-moments-3-books-collection-set-chip-heath-and-dan-heath","title":"Switch, Made to Stick, The Power of Moments 3 Books Collection Set Chip Heath and Dan Heath","description":"\u003cp\u003eDiscover three thought-provoking books from bestselling authors \u003cstrong\u003eChip Heath and Dan Heath\u003c\/strong\u003e, exploring how to create lasting change, communicate ideas effectively and make meaningful moments more memorable.\u003c\/p\u003e\n\u003cp\u003eThis collection brings together practical insights from psychology, business and behavioural science, offering useful ideas for anyone interested in improving decision-making, influencing others, creating memorable experiences or making ideas stick.\u003c\/p\u003e\n\u003ch3\u003eTitles in This Set:\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSwitch: How to Change Things When Change Is Hard\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMade to Stick: Why Some Ideas Survive and Others Die\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eThe Power of Moments: Why Certain Experiences Have Extraordinary Impact\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eSwitch: How to Change Things When Change Is Hard\u003cbr\u003e\u003c\/strong\u003eWhy is change sometimes so difficult, even when we know what we need to do? \u003cem\u003eSwitch\u003c\/em\u003e explores the psychology behind successful change and offers a practical framework for making change happen. Chip and Dan Heath explain how to direct the rational and emotional sides of our thinking while shaping our environment to make positive change easier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade to Stick: Why Some Ideas Survive and Others Die\u003cbr\u003e\u003c\/strong\u003eWhy do some ideas remain in our minds while others are quickly forgotten? \u003cem\u003eMade to Stick\u003c\/em\u003e examines what makes an idea memorable and explores the principles behind communicating messages that people understand, remember and act upon. The Heath brothers offer practical techniques for making information more compelling and effective.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Power of Moments: Why Certain Experiences Have Extraordinary Impact\u003cbr\u003e\u003c\/strong\u003eSome moments stay with us for years, while others disappear almost immediately. \u003cem\u003eThe Power of Moments\u003c\/em\u003e explores why certain experiences become particularly meaningful and how we can deliberately create more memorable moments. From personal experiences to business and customer interactions, the book looks at how moments of elevation, insight, pride and connection can have a lasting impact.\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"Default Title","offer_id":64629911617913,"sku":"LWP14350","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/3463\/2623\/files\/41Q9LpwDlBL.jpg?v=1789724381","url":"https:\/\/www.axelbooks.com\/products\/switch-made-to-stick-the-power-of-moments-3-books-collection-set-chip-heath-and-dan-heath","provider":"Axel Books","version":"1.0","type":"link"}